IMPACT OF CELEBRITY ENDORSEMENT TOWARDS CONSUMER PACKAGED GOODS. International Journal of Scientific Research in Modern Science and Technology, [S. l.], v. 3, n. 2, p. 47–56, 2024. Disponível em: https://ijsrmst.com/index.php/ijsrmst/article/view/187. Acesso em: 18 aug. 2025.