THE IMPACT OF FEMININE TRAITS ON THE WORK PERFORMANCE OF FEMALE EXECUTIVES IN TAMIL NADU'S PUBLIC SECTOR BANKS

Abstract

Indian career women are distinct in that they accept any job while still carrying out the traditional role of housewife. Despite the revolutionary changes taking place in the Indian banking industry, women are seen to be able to expertly blend the traditional love of home with professional competence. Their performance level warrants additional in-depth analysis. They are naturally endowed with traits like patience, tolerance, civility, affability, etc., which are crucial for the banking sector, which is primarily a service sector. If the results of this study demonstrate that women's natural characteristics have a major impact on their performance efficiency, the goal is to assist high-level authorities in developing an appropriate policy for hiring women on a broad scale. The current study examined the correlation between the degree of feminine features exhibited by female executives and their demographic characteristics. The conclusion has been provided.