Data Privacy while using Social Media Platforms

Abstract

Social Media platform is one of the needs of everyone in today's 2025 digital world. Different social media platforms are available and the number of users are very large on all sites. This indicates that privacy issues are also more when users increase and sensitive information is transferred. This study explains about the Digital ecosystem and types of data, data collection, Data ripple effect and data brokers mainly. Social Media platforms work starts with Data collection and ends with ripple effect and Privacy. Security threats need to be identified and to create awareness about privacy. Study focuses on privacy toolkit, different platforms privacy settings. Recommendation to users, regulators and social media platforms.

Keywords: Social Networking Sites (SNS), Data Privacy, Privacy toolkit, Data Collection, Advertising, Digital footprints.