K. PRIYA and Dr. P. JAGADEESAN (trans.) (2023) “EFFECTS OF SOCIAL MEDIA MARKETING ON SUBSEQUENT FMCG PERFORMANCE”, International Journal of Scientific Research in Modern Science and Technology, 2(8), pp. 63–75. Available at: https://ijsrmst.com/index.php/ijsrmst/article/view/137 (Accessed: 10 April 2026).