EFFECTS OF SOCIAL MEDIA MARKETING ON SUBSEQUENT FMCG PERFORMANCE

Abstract

Aim of the study: This study help the FMCG businesses to performance and identify their role in social media marketing.  

Design/ Methodology: A one sample t-test is utilized for analysis used for hypothesis testing and anova is used to examine the respondent’s educational background and performance in the Fmcg business performance.

Findings: The finding of the study to the proper effectiveness of social media marketing (SMM) and customer’s happiness with FMCG items. The creative use of a variety of social media platforms for marketing their goods and business performance. Additionally, it was established the consumers are satisfied they buy FMCG products through a platform like social media marketing.

In imperative to be competitive, businesses must keep up with rapidly evolving technology and possess the marketing acumen necessary to effectively promote their goods and services. The growing number of automated gadgets found in every home is helpful for social media marketing purposes. the customers may carefully compare the company's quality and pricing, can replace their products with roughly better alternatives, and can share their personal experiences with other customers, leading to the delivery of higher quality goods and services.

Practical Implications: In imperative to be competitive businesses must keep up with rapidly evolving technology and possess the marketing acumen necessary to effectively promote their goods and services. The growing number of automated gadgets found in every home is helpful for social media marketing purpose. The customers may carefully compare the business quality and pricing can replace their product with roughly better alternatives and can share their personal experiences with other customer leading to the delivery of higher quality of goods and services.

Originality/ Value: According to a survey of the literature, social media marketing in various fields is the focus of the majority of studies. However, no research has been done on the effectiveness of social media marketing for the FMCG industry.