IMPACT OF ADVERTISING OVER CONSUMER BEHAVIOUR TOWARDS HEALTH DRINKS IN INDIA

Abstract

This research tries to investigate the impact of advertising on consumer behavior   toward health drinks in India. For this study, a careful analysis of the writers' contributions relates to consumer behavior and attitudes. The goal of the study is to identify key facets of consumer behavior. The study's conclusions will be remembered as industry-wide best practices for identifying consumer behavior characteristics. The Authors have thought about consumer behavior generally rather than focusing on any industry; this may be a key flaw in the study's design because its conclusions tend to be drawn through learning rather than execution. the conclusion that advertisements have a significant influence on customers' thoughts before they make their purchasing choices, particularly in India with reference to health drinks.