THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING PERFORMANCE OF TEXTILE BUSINESS

Abstract

Aim of the study: This study help the textile business people to identify their role in social media marketing

Design/ Methodology: Linear regression analysis used for hypothesis testing and Chi-square test is used to analyze the increased technical up gradation and age of the respondents.

Findings: The finding of the study indicated that proper technology and social media marketing platform flexibilities increase the brand and customer reaction through online communication. Most of the companies are giving more importance for their customer through social media marketing. The textile business allots more customers in the online post and display the product.

Practical Implications: Every organization need to conduct quality product and display on social media marketing platforms to develop the brand and understand the customer taste and preference of the consumer who participate in the online activities. The organizations need to provide good material and products to improve the labor cost level and fulfill the latest updatation of the social media marketing. The online technology atmosphere motivates the customers to concentrate their product.

Originality/ Value: According to the review of literature the most of the studies are concentrated on social media marketing in different field. But no study has been conducted to the role of textile business and their performance on social media marketing.